Marketing And Brand Positioning Of A Mixed Martial Arts (...

Introduction This article is about Reebok hoping to take advantage of the Mixed Martial Arts (MMA) star, Ronda Rousey s domination in the Ultimate Fighting Championship (UFC) to revive its struggling business by securing a partnership with her. The main issues that will be analysed are concentrated marketing and brand positioning. Concentrated Marketing Targeting is a crucial skill for any marketer. They are told that in order to achieve effective marketing, one has to identify a target market and build loyalty with the consumers from the targeted market such that your brand is preferred over the competitors (Romaniuk, 2012). Concentrated marketing is a firm targeting a huge share of one or a few smaller segments instead of a small share in a large market. This way, a firm builds stronger market position by focusing on the consumers it can serve best. However, concentrated marketing have its limitations. Company depending on one or a few segments for all its business tends to suffer if the niche segment turns sour (Kotler et al, 2013). An example, Whole Foods Market concentrated its efforts on natural and organic foods and became one of the top retailers of natural and organic foods (Forbes, 2015). However, as the organic food niche become mainstream, Whole Foods Market start to suffer as a whole with the major increased in competition and dwindling growth (Bond, 2014). In this case, Reebok shift its targeted consumer towards the swift growing â€Å"tough fitness† category

What Do Ryan Braun, Oedipus, And Lysistrata - 983 Words

Here is a thought to ponder, what do Ryan Braun, Oedipus, and Lysistrata have in common? The answer is quite simple, all of these topics are pertinent to the present day. Now, I know, you might ask yourself; Now Ian, Oedipus and Lysistrata were written centuries ago, how can these plays be remotely pertinent to today’s society? Times were much, much different centuries ago. Well my answer to would be, well, History tends to repeat itself, but really history can’t repeat itself, because history is an aspect of time. The people of history though, well†¦ That’s where things begin to get interesting. Let’s start out with Oedipus, according to our text book, Living Theatre, it states, â€Å"Sophocles’s King Oedipus, which was first presented around 430 B.C.E. There are structural similarities among all extant Greek tragedies.† (Wilson 38). If there ever was a story that epitomized the definition of a Greek Tragedy. Granted yes, it was a very powerful and depressing, it has many themes that are relatable for today’s world and society. For example, at the end of the play, Oedipus is down on his luck, Oedipus found out who is father and mother was from the Oracle. Lo and behold, the oracle was right, he said that he would murder his father, who was Laius, former king of Thebes and the gods said in order to bring back the once prosperous kingdom of Thebes, they must banish the murderer of the former king. The other prophecy was that he would marry his mother. Well, he speaks to the

About Steroids Free Essays

Many people have had their lives ruined by the use of illegal steroids, yet the desired effects are so overwhelming that people tend to overlook the consequences. Steroid users believe taking anabolic steroids will enhance their performance, strength, size,etc. They regard the use of them as legitimate as any other aspect of training. We will write a custom essay sample on About Steroids or any similar topic only for you Order Now To begin with, the term  «anabolic  » means  «to build tissue, » therefore anabolic steroids tend to increase constructive metabolic pathways within the body. Also, anabolic steroids are synthetic derivatives of the natural male sex hormone, testosterone. Testosterone was the first steroid developed, a natural occuring hormone in many plants and animals. The first clinical use of testosterone occured in 1958 when physicians injected it into underweight and ill patients to simualte weight gain. The first reported use of steroids in a non-medical setting occured during World War II. Steroids were adminstered by Nazi doctors into German soldiers to enhance their aggressiveness. The Soviet Union noted the Nazis’ use of the drug and recognized that enhanced aggressiveness, increasing in strength, and size could be desirable in athletic competition. The Soviets experimented with steroids in the early 1950’s and it is believed that they were used in the 1952 Olympic games. The introduction of steroids into the United States is often attributed to the late Dr. John Ziegler, the team physician for the United States weightlifting team at the last Vienna World Power lifting championships. A Soviet physician told Ziegler that some of the members fo the Soviet team were using testosterone as an aid to enhance their strength. Ziegler was impressed with the results and began conducting some studies on American lifters. The results were the development nd introduction of the steroid Dianobol, an anabolic steroid with fewer masculinizing properties than testosterone. Dianobol became well known in the athletic world. By the 1956 Melbourne Olympic games, steroid use had escalated to the point that many Olympic competetors in the strength events were either using them or were aware of their performance ehancing abilties. Anabolic steroids are all derivatives of the male sex hormone testosterone. With the use of steroids a person will receive two types of effects from the use. The first is the androgenic effects or masculinizing. These are the unwanted ffects such as the enlarging of the prostate, growth of male sex glands, deepening of the voice, and increased facial hair(other steroids were developed in an attempt to separate these effects of testosterone from the anabolic). The other effect is anabolic effects, the wanted effects. There are three major benefits that are wanted from steroid use and they are: Frist athletes will attain a greater increase in lean muscle mass and strength when it is used with a combination of rigorous training and the drug. The second major benefit of the steroid use is that the athlete’s body suffers less breakdown. This decrease in muscle breakdown and ecovery time permits more frequent training sessions at higher intensity and for longer periods of time. The third benefit is the increased aggresiveness they are believed to simulate. This increased aggresssiveness may drive athletes to train harder and longer without the usual fatigue. Other positive effects of using steroids is increases in; storage of muscle glycogen, blood volume, a general boasting of the immune system, and the reduction of body fat percentage. The effects are maintained as long as the athlete continues the steroid use. Anabolic steroids also have a number of potentially harmful side effects. The introduction of synthetic hormones results in decreased levels of other natural hormones. This worsens acne and accelerates baldness. This can also result in the decrease production of sperm and testosterone by the testes, which can lead to atrophy of the testes. Increased incidents of liver tumors and abnormal liver funtions have been noted in patients using anabolic steroids. Liver, prostate, and testicular cancer have been linked to steroid use, particularly oral steroids. Increases in high density cholesterol is noted in people using steroids, suggesting hardening of the arteries, high blood pressure, and blood-clotting disorders. Also, athletes using steroids seem to be suffering many more muscle and tendon injuries. Some doctors wonder if it is the drug-induced brittelness of the muscle or tendon or the heavier weights that is being lifted. Others think the increased aggressiveness causes lifters to ignore warning signals from an overworked body and they train harder than they should. In adult women, severe masculinizing effects have been documented including hair growth onthe cheeks and the chin, male patern baldness, irreversible deepening of the voice, shrinkage of the breast size, uterine atrophy, and menstrual irregularities. In pre-adults, anabolic steroids can cause the premature closure of the bone growth plates resulting in shorter structures. Another major side effect includes what has been popularly called  «roid rage ». For training and competition, the increased aggressiveness has been classified as a benefit of steroid use; however, with increasing dosage, the increased aggression will have an adverse effect. Wild aggression and paranoid delusions are common in some steroid users, and they may also suffer from major depressions and peroids of spontaneous violence. Steroids can also be both physicaly and psychologically addictive. Physcially many many athletes experience severe depressions following periods of not taking the drug, similar to that of any other drug addict. Psychologically, steroid use can be compulsive and unstoppable in what has been termed by the medical community as  «reversed anorexia ». The steroid users have an uncontrollable obsession with being big instead of skinny. This obsession results in the continuing or increased usage of anabolic steroids. The use of steroids in the United States has been estimated as high as one million persons, or one in every two hundred-fifty people. The major reason for his large amount of useage is that sports have envolved from recreational pastime to a lucrative money-making venture at the professional level. Speed and strength have opened the door to financial opportunities and a bond has been formed between sports and steroids. The concept of sports as a fun recreational activity has been surpassed by sports as a business. Many athletes will sell their bodies to steroids for an opportunity to win a spot on a professional roster or winning a gold medal in the Olympics. Since the introduction of steroids to sports, the reason for their use has remained the same; the pursuit of the winning edge. How to cite About Steroids, Essay examples

Nothing Is Permanent in This World Other Than Change free essay sample

â€Å"Nothing is permanent in this world Other than the Change† -is a famous proverb. In this mechanical world all of us are moving towards the pursuit of money having not even single second to spare, to think of world. So I would like to bring to spotlight 3 most prickling things in my mind, which I think, given a power I will surely change, to make the world a better place to live in Poverty according to my view is a thorn in flesh of the world. Society in India is very sharply divided between ‘Haves’ and ‘Have Nots’. With all the wealth of the country getting so accumulated in a few hands the rest of the population find it difficult to even make 2 ends meet. So obvious reason for poverty is ‘distribution of wealth’ which is too uneven. On one side India is leading gold importer in the world, whereas on other side India has most number of population that cannot even afford for a single meal as stated as follows†¦ â€Å"Rich continues to become richer-and Poor continues to become poorer† Recent news coverage in media focusses fully on Indians and their illegal blackmoney deposited in Swiss and Morocco banks, and a pitiful fact is that most of them having account are politicians of our very own country. We will write a custom essay sample on Nothing Is Permanent in This World Other Than Change or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Isn’t it a big shame for our nation? Harmful effect of poverty include mitigation of crime activities like theft, robbery, smuggling, kidnapping, cheating